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How to Improve OTIF Scores in Warehouse Operations

Improving OTIF scores in warehouse operations can sometimes feel like trying to catch smoke—it’s frustrating. OTIF is basically how often shipments arrive on complete on time—it can make or break your entire delivery game, and that’s a big deal.

In fact, many brands struggle to keep up with OTIF targets, no matter how smooth their supply chain might seem. It’s like there’s always one piece of the puzzle that just doesn’t quite fit. Sometimes, it’s delayed; other times, incomplete shipments set everything back to square one.

So, if you’ve ever found yourself wondering how to improve OTIF scores without losing your mind, you’re definitely not alone. And who doesn’t want to make their warehouse operations run just a little smoother? That’s what we’re about to tackle—straightforward ideas that work.

What Is OTIF?

OTIF stands for On-Time and In-Full, and it’s basically how retailers rate how good a supplier is at delivering orders when they’re supposed to (on time) and with everything they promised (in full). Whether products are delivered on time is a common performance measure.  

Most retailers track these scores monthly or quarterly as part of their performance programs. Why? They’re trying to stay ahead in the retail race—especially against e-commerce. If shoppers can’t find what they need in-store, they’ll just hop online and buy it there, which is bad news for physical retailers.  

OTIF is all about measuring two things:  

1. On-time deliveries: Did the order arrive when it was supposed to? (One of the on-time delivery performance examples would be: if a company delivers 95 out of 100 orders within the promised timeframe, it achieves a 95% on-time delivery rate. This means 95% of its deliveries met the agreed-upon delivery window.)

2. In-full deliveries: Did the order arrive complete, with nothing missing?  

Understanding the OTIF supply chain link is important because poor OTIF scores can lead to empty shelves, frustrated customers, and, ultimately, lost sales. OTIF isn’t just a metric—it’s a way to track how well companies are meeting customer demand and staying competitive.

Why Is It Important to Make On-Time, In-Full Deliveries?

Failing to meet OTIF standards can have serious consequences beyond just leaving shelves empty. Retailers impose OTIF fines on suppliers who miss their delivery targets, pushing them to get deliveries right.

But it’s not just about the OTIF penalties. Consistently missing OTIF standards can damage relationships with retailers, which could hurt a brand's reputation. On the flip side, suppliers who have good visibility into their operations and optimized transportation systems can avoid these penalties and stay in the retailer’s good graces.

By focusing on meeting delivery dates and ensuring complete orders, brands can avoid unnecessary costs, keep customers happy, foster growth opportunities, and stand out from the competition.

What Is a Good OTIF Score?

A good OTIF score is usually 95% or more. This means most deliveries are arriving on time and with everything the customer ordered, which shows that the supply chain is running smoothly and customers are happy. 

Why Is Your OTIF Score Low?

See if any of the factors below are affecting your OTIF score so you can figure out how to improve delivery performance: 

  • Inventory Management: Inaccurate stock levels can lead to incomplete orders or delays in fulfilling customer demands.
  • Transportation and Logistics: Efficient routing and reliable carriers are vital to ensure timely deliveries; disruptions can cause delays.
  • Supplier Performance: Poor supplier reliability and lack of communication can directly impact OTIF scores by delaying or misfilling orders.
  • Demand Forecasting: Inaccurate predictions of customer demand can result in stockouts or excess inventory, affecting timely deliveries.
  • Production Scheduling: Aligning production with demand helps prevent delays due to production bottlenecks or equipment malfunctions.
  • Market Fluctuations: Sudden changes in consumer demand or market volatility can disrupt supply chain schedules and impact OTIF.
  • Customs Delays: International shipments may face delays due to customs issues or incorrect paperwork, affecting delivery timelines.
  • Regulatory Changes: New or changing regulations can impact shipping, import/export conditions, or product requirements, leading to delays.
  • External Factors: Natural disasters or pandemics can severely disrupt the supply chain, causing delays and impacting delivery accuracy.

Tips to Improve OTIF in Warehouse Operations

Let’s implore some ways to optimize your warehouse operations so you can hit your OTIF goal: 

Enhance Supplier Partnerships

It's important to collaborate closely with your suppliers to ensure they deliver materials reliably. Set clear expectations for delivery schedules and quality standards. Make sure you’re on the same page with your OTIF goals. Regular check-ins and feedback help keep performance up to standard with your on-time delivery KPI. You can also use tools like supplier scorecards to track and manage their performance effectively. 

Optimize Forecasting and Inventory Control

Use historical data to forecast demand more accurately and manage your inventory. This will help you avoid overstocking or running out of stock. By analyzing past sales patterns, you can anticipate customer needs and ensure the right products are available. If meeting the “in-full” part of OTIF is challenging, consider adjusting your minimum order quantities or order frequency to build up inventory and better meet demand. Spreading inventory across multiple warehouse locations helps speed up deliveries by bringing products closer to customers. This reduces delivery times and can lead to better OTIF scores as orders are fulfilled more quickly and efficiently,

Accelerate Order Fulfillment with Automation and Robotics

Focus on improving warehouse management to reduce order fulfillment time. It's essential to use an advanced warehouse management system and up-to-date order-tracking software. These tools can streamline tasks like order processing, picking, tracking, and reporting, making your operations more efficient at every stage. Continuous improvements, such as refining processes and building stronger carrier relationships, are essential. Regularly reviewing and using data to guide decisions will help maintain and elevate on-time and in-full deliveries over time.

Utilize Real-Time Tracking through Technology Integration

Implement systems that provide real-time tracking, like PackageX, to stay on top of any potential delays or issues in the supply chain. This allows for early detection of problems, enabling quick resolutions and proactive communication with customers to manage expectations. Advanced technologies (like WMS and AI-powered receiving systems) also give real-time visibility into inventory levels, order statuses, and warehouse performance, helping you make informed decisions. Creating a culture of continuous improvement ensures that your warehouse operations remain flexible and capable of adapting to new challenges.

Commit to Ongoing Improvement

Review your OTIF report regularly. By analyzing trends and pinpointing areas that need improvement, you can take proactive steps to address any issues. Continuous improvement is key—by consistently evaluating your on time delivery metrics and making adjustments where necessary, you can optimize your supply chain processes and keep performance on track.

How PackageX Improves Your OTIF Score

If the use of advanced technology and automation sounds interesting to you as a warehouse or supply chain manager, consider PackageX to start improving your OTIF performance today. PackageX improves warehouse OTIF (On-Time In-Full) performance in a lot of ways:

  • Real-time visibility and tracking of inventory across multiple locations ensure stock levels are accurate for fulfilling orders.
  • Automated data capture and digitization minimize manual errors and speed up processing.
  • Streamlined workflows for inventory and order fulfillment keep operations running smoothly and efficiently.
  • Connected systems provide full visibility into each package's journey, helping improve tracking and delivery performance.

Together, these features help warehouses boost inventory accuracy and processing efficiency—two crucial factors for achieving OTIF goals.

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FAQs

Why is time important to suppliers to meet demand?

Time matters to suppliers because it impacts how they predict demand, manage inventory, and ultimately keep customers happy.

How to improve OTIF performance?

To increase your OTIF score, focus on accurate demand forecasting and inventory management so that the right products are available. Streamline your order processing to reduce errors and delays, helping everything run more efficiently.

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