Case Study - WeWork
WeWork is an American commercial real estate company that provides flexible shared workspaces for technology startups and services for other enterprises.
WeWork designs and builds physical and virtual shared spaces and office services for entrepreneurs and companies.
WeWork primarily generates revenue through the rental of office space. The Company's business model is to rent office space at a cheap rate, via long-term lease contracts, which it then re-rents to small businesses, start-ups, and individuals at higher rates under a flexible renting model.
As WeWork was expanding its network of physical and virtual coworking offices around the world, it needed a package management system (PMS) that could, without error, handle the increasing volumes of clientele mail and packages at every one of its offices.
In order to effectively manage packages, WeWork realized they required a PMS that could track chain of custody. At the onset of its global expansion, tracking packages was an afterthought. Only after opening 800 offices worldwide, did the company realize enormous quantities of mail and packages were getting lost, which led to costly package reimbursements. It was clear the company needed a more effective way to track packages and notify clientele.
The first solution WeWork implemented was a barcode based solution, and it worked for a little while until further expansion started to peel back the curtain on the solution’s limitations.
Despite not having appropriately sized mailrooms and package overflow, WeWork’s barcode based system was inherently flawed. It served its purpose but could not address the wider issues of package delivery.
That being, when packages were delivered, they would first pass through multiple courier services. Multiple couriers meant multiple barcodes. Mailroom operators would then scan in both barcodes, recording one package as two different packages in its system. This resulted in excess pick-up notifications going to clientele who had already picked up mailroom packages. Issues like these amplified clientele frustration when packages went missing and WeWork couldn’t reliably track if packages were in the mailroom or had been delivered.
Because it had an inaccurate and unreliable system, WeWork knew it needed to make a change; otherwise, the continued issues would negatively affect the professionalism of its mailrooms’ and company reputation.
WeWork piloted several different kinds of package management software; however, it chose PackageX over alternatives due to its major differentiation factor: its optical character recognition (OCR).
PackageX’s OCR is so powerful because its parent company, VisionX, specializes in computer vision technology. All other solutions are package management companies first, with an added OCR element. To WeWork, the competitive advantage was obvious: PackageX’s artificial intelligence and machine learning algorithms were far more advanced and reliable.
Since PackageX’s OCR requires no additional hardware - just one’s phone, WeWork decreased its capital expenditure on barcode scanners. It also eliminated liability because the new OCR technology automatically understood label information, notified recipients, and stored data on the backend, from simply taking a picture of a label.
Lastly, the OCR technology's 57 supported languages helped WeWork expand its package operations globally by giving it the ability to standardize all of its mail and package operations worldwide, meaning customers and operators have the same experience, no matter what country they’re based in.
|Can’t keep up with package volume||OCR processes labels in seconds||Processed increased global package volumes with vastly less errors|
|Excess notifications disturbing clientele||PackageX AI eliminates excess notifications||Clientele were happy they didn’t receive confusing, excess notifications|
|Too many lost packages & reimbursements||PackageX software gives end-to-end visibility||Lost package cases were reduced to almost 0|
Due to WeWork’s rigorous piloting and testing methods, it was able to prove just how valuable PackageX was to its operations. Through measuring the time it took to do each part of the mail and package process with timers and conducting data analysis, the company found PackageX saved its operations an average of one hour per day, per location, per employee.
This allowed WeWork to do three things:
- With the time saved, employees could take on additional hospitality and customer focused responsibilities, boosting the level of its service.
- For larger mailrooms, it reduced the number of employees needed, at all times, for it to operate - saving on salary costs.
- When there was only one mailroom attendant, the company decreased operational expenses by reducing mailroom hours, as the same amount of work could be done in less time.
On top of these benefits, WeWork was able to use PackageX to wow their clientele with mailroom services to the point where they began branding it as a luxury perk for their members.
Handle increasing volumes of clientele mail and packages, globally, without error
Eliminate double scans and excess pickup notifications being sent to clientele
Reliably track chain of custody to reduce lost package claims and subsequent reimbursements
Industry leading OCR, supported in 57 languages, sped up package intake and reduced errors globally
PackageX Mailroom’s artificial intelligence precluded clientele receiving double scans and excess notifications
Provided full visibility into package locations - not received, waiting in mailroom, or already delivered
WeWork saved time and salary costs an average of one hour per day, per location, per employee