Perhaps you’ve used a QR (quick response) code to access product information, a detailed description of a museum artifact, or, more recently, a touch-free menu at a restaurant during the pandemic. They’re handy little reference points, but even the most useful technologies can be replaced as innovation marches on. We asked industry experts to share their thoughts on the staying power of QR technology. Read on to learn more.
Flynn Zaiger is a digital marketing expert. He is the founder of The Washington DC Digital Agency for Marketing, dedicated to helping small and medium-sized businesses in the district grow through search, social, and programmatic.
Useful at the moment
When QR codes first arrived, they were heralded as the new URL. They would make getting to websites quicker, passwords safer, and the human experience better. Years later, they have achieved very little of that. QR codes are getting a reawakening lately because of COVID. They're being used for restaurant menus and to see what cocktails are available at your outside happy hour.
While QR codes are certainly useful at the moment, they're not future-proof. QR codes are focused on a camera-first world, utilizing decades-old technology. As our smartphones get better, they will improve their ability to read the written word and identify objects without the help of a QR code. This means that they're only a few years from becoming obsolete.
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