Is QR Code Future-Proof? A Guide

time to read article4 minutes

article date Oct 30, 2020

The pandemic has paved the way for the world towards digitization. Almost everything is virtualized now, whether it's classes or meetings. The new QR code technology (also known as "Quick Response" codes) are 2D codes that produce a specific action like disclosing information or directing the user to a particular course of action upon being scanned with a QR code scanner. This includes website visits and social media profiles, to name a few.

Do people still use the new QR code technology? Is QR code future proof? Let's find out!

Use of QR Technology in Inudstries

Every industry is developing its innovative idea to include new QR code technology into its brand. Looking at the fact that QR codes come with a wide range of applications and increase the number of smartphones every day, it is safe to say that QR codes are here to stay. Organizations ought to be checking them out now like never before for some compelling reasons.

If QR codes are implemented effectively, they can go above and beyond their current array of applications. This technology can be inserted anywhere; codes can be applied to advertisements, used for inventory management, or made into stickers, product labels, or printed on flyers, magazines, brochures. Moreover, QR codes also work online by adding them to websites and apps to engage the customers. They are capable of getting customers to initiate customer service.

QR Codes are pretty cost-effective, and the way they can be utilized for any reason helps save a huge load of money. Moreover, QR Codes can store large amounts of data. Here are some ways that show how different industries utilize the new QR code technology:

QR Code in Healthcare

QR codes have been of prime importance with relevance to the distribution of COVID-19 vaccinations worldwide since the codes are used in digital health certificates as a means to verify an individual's vaccination status when granting permission to enter public places or travel.

QR Code in Restaurants

Eateries can incorporate digital menu QR codes onto their tabletops to allow the customers to view the menu upon scanning, promoting a safe touch-free experience.

QR Code on Delivery Packaging

The Mailroom by PackageX software employs optical character recognition (OCR) technology, which makes it so beneficial and stands out in the crowd of other software. The app permits one to scan QR codes, barcodes, and even handwritten labels. Therefore, this technology helps to diminish the need for manual mail entry; thus, the margin of error is low and doesn't take much time. Also, you get what you desire with ease and accuracy.

QR Code on the Product Label

One-third of the consumer decision-making is based upon a product's packaging. Coming up with appealing packaging is becoming complex daily, especially when considering millennials since they are attracted to aesthetic and minimalist designs. As a result of this struggle, having QR codes on the packaging to learn more about the product's ingredients has become common.

QR Code Used to Deliver an AR Experience

QR codes are used as a tactic to launch augmented reality. In it, users are encouraged to scan the QR code to activate the AR experience. This typically ends with a landing page or a call to action.

QR Code for Better Marketing

As QR codes rise to popularity, notable brands are employing them in their marketing campaigns to provide their audience with interactive shoppable advertisements. It could be commercials showing a QR code floating around the TV screen. Upon scanning, users are sent to a webpage that offers coupons by purchasing through its app.

QR code to Upgrade Your Shopping Experience

QR codes are becoming popular to enhance customer experience. They can get customers to initiate customer services. You can link google maps with the QR code to directly locate your store. Furthermore, QR code engages customers differently, for instance, it can help a business post-purchase product, gain feedback, sign up for loyalty plans, subscriptions, newsletters, or give an easy and efficient payment method.

QR Code Implemented on Social Media

QR codes used by Facebook, Instagram, and Snapchat have always been widely popular due to their innovative and interactive nature. Users can now generate QR codes that any mobile phone can scan. Moreover, these QR codes can also be printed and shared to scan and open their Instagram accounts easily.

This type of print media marketing is a commonly used marketing technique and reasonably simple to gain social media following. You generate a QR code for your social media pages, and upon scanning the code, potential customers will be directed to them. This way, users have the option to like or follow your social media pages immediately.

Conclusion

The new QR code technology makes a comeback into your digital life and changes it in new and previously impossible ways. The latest Android and iOS mobile phones allow the scanning of QR codes without the need for a third-party app, and this feature makes them more usable and applicable than they have been in the past. The original intent of inventing QR codes was to help increase product and inventory data storage. Still, now it has grown to become a tool loved by marketers for driving offline traffic online and bridging the gap between online and offline marketing. There are now many types and forms of QR codes, and a marketer can choose a suitable type according to their requirement.

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