How Can Retailers Improve Revenue With BOPIS (Buy Online, Pickup in Store)?
Shopping dynamics are changing all over the world. Retailers are investing in cutting-edge…
As the range of tools, services, and entertainment available through apps grows more abundant and more commonplace, customers are required to place more data ever - and trust - in the hands of the service provider.
These technologies burst onto the marketplace along with our now indispensable smartphones, and, at first, developed faster than security measures. Ensuring customer data security is now a regulatory issue, with most countries in the world adopting best-practices for data usage. But access to personal data of some kind is required for these apps to function. Now, privacy is something no software developer can afford to ignore.
It is not only beneficial for customers to have assurance about secure data management, but it also helps to build brand loyalty and data breaches.
Whether streaming music, receiving directions in a city, or providing a shopping tool, software apps must access some form of personal data to operate. Now why do various apps need data access? Let’s have a look before we look into the tips for secure data management.
This usually falls into three main categories:
• Direct personal information required to register for the service: This can include banking details for subscription services, passwords, or residential address information needed to ensure licensing regulations - which vary from country to country - are compliant.
• Access to other data sources in the customer phone: Some apps require access to location services, camera and photo functions or other third-party apps to fully-function.
• Analytic data of customer usage: Most apps will monitor and review analytical data to tailor services, improve functionality, and offer personalized insights.
From a customer standpoint, it may not always be obvious the data is required for functionality, especially if the information doesn’t seem relevant to the service, which is why improved communication and transparency are needed to build trust.
Let’s take PackageX as an example. Its own user communication and transparency by collecting names, nicknames, emails, addresses, and package labels in a secure manner to build a full user profile of a recipient, which in turn helps make the app become more intelligent. Since the PackageX Mailroom app is based on machine learning, it improves and makes predictions based on the data it collects, ultimately making it even more user-friendly for the mailroom staff and the receiver. Compliance with the data privacy standards is nevertheless a top priority for the company and our customers.
How can you ensure secure data management? How does it help? Let’s have a look.
Make sure to encrypt your user’s data. Robust Industry standards should be followed for customer’s data security. This can be done using the latest data encryption technology. It is vital and is an important part of data security. A great deal of personal information is submitted online. With high quality encryption, it is very well possible to maintain customer data security.
One of the main reasons why customers are hesitant before sharing their data is the lack of transparency. In this current modern business consumer relationship, it plays a vital role. Customers are convinced to share their data if the business is transparent about their data use. This step can add real value to brand loyalty.
A key feature of most new privacy legislation is the ability for customers to opt-in and set their preference levels rather than having blanket privacy settings, which automatically give apps access to data and other functions in the device.
Developers should aim to make it clear for customers to understand why, how, and when data is collected and stored without the use of dense jargon. Privacy settings should be easy to access and adjust both during the initial set-up and at any point afterward. Data export and deletion commitments should be part of data processing terms.
Whenever apps handle data, on direct servers or the cloud, the responsibility falls on the provider to ensure it is adequately protected - any breach of this data now leaves companies liable for hefty fines in such cases.
This is a no brainer. You should look out for weak links to ensure secure customer data management. Make sure to take sufficient measures to protect customer data. Regular test your data management systems. You might have to hire a cyber security expert, but it will be all worth it in the end. Investing in more advanced security apps will expedite the process.
Secure customer data management is something that cannot be ignored. While robust security and control measures are essential, improved communication helps to ensure customers feel comfortable using app services and opting-in to essential functionality features.
PackageX is committed to doing everything possible to build up its customer data so that it will benefit its customers — while still ensuring complete privacy and data protection. We leverage AI technology and support the mission of providing a transparent service to build long-term customer trust.